How To Lead a Rich Life

How To Lead a Rich Life: "How To Lead a Rich Life
(Revised and Updated for a Poor Economy)

Can money buy happiness? (You'd be surprised!) What is the measure of true wealth? (Hint: Don't look at your brokerage statement.) Why do so many people with high incomes have such limited assets? (Check out your garage...and your pool...and those vacation bills.) A values-driven guide to mastering the Money Issue.

From: Issue 68 March 2003 Page 72 By: Polly LaBarre

You're rich.
Well, at least well-off. I am certain of this, because the average reader of this magazine has a household income of $119,000, which puts him or her in the upper segment of the richest society in the history of the world. Maybe you don't fall into that core group. Maybe you're scanning this article in the waiting room of a doctor's office, and your household income is bit less (or much more) than that. Either way, relatively speaking, you're rich. Not filthy rich, but better-off than almost everyone else on the planet.

NOTE: Interesting thought and perspective, isn't it? When we get in touch with how we are really doing we can be in a better frame of mind to serve our customers and help them with their needs.

Bob

Sales & Marketing Home

Sales & Marketing Home: "by Tim Manners
The Happiness Factor

Today's most successful brands promise to help in our pursuit of happiness. But too often, marketers fail to understand what brings us joy.

'We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.'

That line, penned by Thomas Jefferson for the Declaration of Independence, is perhaps the most 'American' sentence ever written. Sure, he snitched most of it from an Englishman, John Locke. But Jefferson tweaked it, more or less changing the last word from 'Property' to 'Happiness.' And it's that last word -- Happiness (with a capital 'H') -- that so perfectly captures the most American of ideals.

Jefferson is remembered for many things, but marketing is not one of them. It should be. Not only was the Declaration of Independence a 'killer' positioning statement, it all but hung an incredibly complicated and extraordinarily dangerous proposition (a new nation based on an experimental model) on a single word."

Note: What makes you happy? What gives you a sense of satisfaction in your life? What makes your customers happy and what do you sell that might help in this pursuit.

Bob